for Coldwater Creek
The brand book’s impactful pages articulate and elevate who and what the brand aspires to be.
This level of lifestyle photography and evocative language had not been part of the brand’s image until now. Various chapters describe the customer, the product, the positioning pillars of the business, and conclude with a new mission statement. The book was produced digitally and in bound paper editions. It’s an enduring document that aligns the entire organization around a meaningful and motivating expression of the brand.
