Campaign for Coldwater Creek
New stores opening around the country got their own iconic nature images appropriate to their locations. We created a cadence of communication: from teasers...to official announcements of dates and events...then follow up messages to sustain the excitement.
Shopping bags are the exclamation point of the purchasing experience. Materials feel premium enough to be used as gift wrap. Bags and jewelry pouches are made of eco-friendly kraft paper. Tissue includes a leaf pattern and an ikat print that reflect the natural, artisan aspect the brand. Once these bags leave the cash wrap, they become a “walking billboard” swinging on the arms of our customers.
Our brand work also influenced new store designs to create an atmosphere in sync with the revamped image. It inspired the use of natural and artisan materials in the architecture, fixtures, and displays – from ikat mannequins, to clusters of pampas grass.
