Spring Trend Story
for Coldwater Creek
Working one year out, we partner with the product development team to translate seasonal color swatches & apparel samples into inspiring moodboards.
Imagery and copy give each collection a uniquely rich context. Product becomes poetry: romancing the natural palettes...iconic American landscapes...and the lifestyle inherent to each season. These stories are used to energize the internal design team, and give direction to outside vendors.
Once actual merchandise is made and photographed, edited versions of the moodboards become consumer-facing online “sketchbooks” to introduce each collection in emails and on homepages.
