Branding, Development and Marketing of an E-commerce Company
Scenariohome.com was launched in 2013, with a mission to provide design enthusiasts with a highly curated, luxury home décor shopping experience that was unique to the online marketplace. We merchandised the website with thousands of sought-after and distinctive products, giving consumers access to designs that were previously only available through interior designers. Our high-standards, elegant products and compelling presentations attracted design-conscious consumers, CEOs, and Hollywood celebrities to purchase from our site. We also became a trusted resource for the interior design community and built strong partnerships with notable designers around the country.
As part of our unique concept, we enlisted dozens of movers, shakers & stylemakers such as actress Kate Walsh, Celebrity Chef Scott Conant, and HGTV star Kelli Ellis, to partner with us and share their Scenario Home favorites on our site and within their own circles. Their high profile connections gave Scenario Home the added credibility needed to experience sales growth and national recognition. It also sparked interest in thousands of design professionals across the country to enroll in our design trade program, the Scenario Studio.
A series of design scenarios became our trademark as we forged a new way to shop for the home. Our scenarios were carefully curated and designed to engage and inspire our customers, providing them with an avenue to shop by their preferred aesthetic. Scenarios were updated frequently to reflect the pulse of the interior design industry... always relevant and cutting edge.
As Scenario Home grew, our company gained the attention of several national editors. Magazine publications including Coastal Living and HGTV featured Scenario Home in several issues, driving traffic and sales to the site.
Working entirely with vendor provided assets, we continually created compelling content for the home page carousel, email marketing and social media. An ownable graphic language was developed around the key elements of the circle graphic, modern typography and sophisticated color palette.
We sold the company in 2019 when we decided it was more fun to create things than run them.
