Re-branding Rollout
for Coldwater Creek
Working closely with the incoming CEO, we set out to revitalize a 36 year old brand and position it for growth.
Model photography and natural locations were introduced...product presentations were dramatically improved...and seasonal “stories” were told. In addition, we conducted a comprehensive audit of copy content and writing style – and created a “Brand Voice” guide for inhouse and freelance writers.
New photography and type treatments were applied to catalogs and daily emails. We demonstrated how these can adhere to brand parameters, with enough flexibility to work for promotions, and enough variety to make them worth the click.
